charitablegiving.ca exists because one of the biggest financial decisions most Canadians make each year, how and where to give, usually comes with almost no guidance. We built this as a plain-language resource for three audiences who all benefit from getting it right.
Our Mission
To help every Canadian give with more confidence, more impact, and more benefit, both to the causes they care about and to themselves.
For Donors
We educate donors on the real power of their donations, and the financial benefits, like tax credits and capital gains savings, that come from supporting the causes they already care about.
For Advisors
We help financial advisors have better conversations with clients about charitable giving, so they can support clients in achieving their giving goals, not just their investment goals.
For Charities
We share what charities can tell their own donor base to encourage more frequent, longer-lasting, and legacy-level support.